Marketing For REAL People Issue #11 — 9-1-06

Inside This Issue
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Liz Says
Ask Liz
A Word Of Caution
How To Make Money From Every Subscriber You Get
What’s In Your Marketing Arsenal?
Tag and Ping and Social Bookmarking Oh My!
What’s Coming Next
Free Advertising For Your Business
Thank You For Reading

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Liz Says
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Well, I’m finally getting on a good schedule here and able to product more issues of the Marketing For REAL People Newsletter. It’s only been two weeks since the last one. It’s been several months since I’ve been able to publish the newsletter bi-weekly, so I’m glad to be getting back to normal around here. I know you all really enjoy the updates I send with bits of information and news, but the newsletter is where you can really learn!

Now before we jump into this issue, I want to do a quick recap of what’s gone on since the last newsletter…

I’ve done a lot of different things these past few weeks. I’ve included a lot of strategy guides to help you through the sites that I’ve been telling you about, brought video reviews to the review blog, and a whole bunch of other great stuff! Things are changing and I’m constantly trying to keep you up to date, and learning. J That’s what it’s really all about, right?

Now as I said above, I’ve been giving you all these strategy guides for these sites I’ve been recommending that you can get a free membership to. The response to these guides has been awesome. So, if you missed any of them, here they are…

List And Profits - You can join at no charge by going to tomeymarketing.com/likes/listandprofits.htm

Once you join, get the strategy guide I did for you from: www.tomeymarketing.com/guides/listprof-mini.pdf

SEO Giveaway - You can join at no charge by going to tomeymarketing.com/likes/no-cost-seo.htm

Once you join, get the strategy guide I did for you from:
www.tomeymarketing.com/guides/seogive-mini.pdf

Net Infomercial Secrets - You can join at no charge by going to
www.tomeymarketing.com/likes/infomercial-secrets.htm

Once you join, get the strategy guide I did for you from:
www.tomeymarketing.com/guides/infomerc-mini.pdf

There was also a free PLR Giveaway that we talked about too, but I didn’t do a strategy guide for it. Why? Because it’s free PLR stuff, and you need to get everything. J You can still join for free and download a load of PLR stuff by going to tomeymarketing.com/likes/plr-giveaway.htm

I also did several reviews in the last few weeks. Two of which I gave bad reviews for. You can see all the bad reviews I’ve ever done by going to realproductreviews.com/category/not-recommended

I did some good reviews also, like the review of Video Coaching Riches (realproductreviews.com/video-coaching-riches-review/) I basically did a guided tour of this site so you’d know exactly what you were getting. I also brought back the Adwords Miracle review because the creator added some killer stuff to the package realproductreviews.com/adwords-miracles-review I now recommend Adwords Miracle over any other guide to Adwords available. It was so simple to understand and also got me to start making money with Adwords instead of losing money. No other book I’ve read has done that for me.

Since you guys love when I do new stuff, I also tried some new review formats and thanks to all the positive feedback, I’ll be doing more side-by-side comparison reviews, and more video reviews.

You can see the video review I did for Covert Squeeze Page with OTO by going to realproductreviews.com/covert-squeeze-page-with-oto-video-review and you can see the side-by-side review of some tag and ping courses by going to realproductreviews.com/tag-and-pingtag-and-ping-magic-side-by-side-review

I’ve been getting better about updating my www.LizTomey.com blog. I did a rant on customer service (www.liztomey.com/a-rant-on-customer-service-that-sucks), and several of you had some good comments over there.

My favorite thing of all in the last two weeks is a product I told you about yesterday called Promo Code Secrets (See the review at realproductreviews.com/promo-code-secrets-review) I called this the best thing since Butterfly Marketing, and I truly mean that! The response from the readers who have bought it so far seems to totally agree with me. This is absolutely amazing, and I offered a great bonus with it too, so be sure to check it out. I’ll be talking about this a lot for a while I am sure!

Okay, you’ve been brought up to date. Now let’s get into the meat of this issue…

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Ask Liz…
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The other day, I got the following question from a reader…

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Can you tell me the best ways to use the Internet to promote my book?

What comes to mind is Google ads, sending articles to PRWeb, Mass emails to friends (not spam), ads in Ezines, etc.

What do you suggest so I do not waste my time and money on non-productive ventures trying to drive people to my website?

My book deals with motivational health, so my target is people looking for a healthier lifestyle.

Please look at my website www.frankaddleman.com
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This is a very good question, and please not he’s talking about a physical book and not an ebook. There are several things that you could do here.

First some of the things you mentioned would be a wonderful way. Like using Google Adwords. However, it’s very difficult for most people to setup successful Google Adwords campaigns. There is a sharp learning curve. If you get Adwords Miracle (tomeymarketing.com/adwords-miracle.htm), you shouldn’t have any problems doing it though.

You also mentioned writing articles. Yes, this is an absolutely incredible way to promote anything. The more articles you write and submit, the more traffic you will get, and if your site converts well, then you should make money. I recommend that you submit your articles to www.EzineArticles.com and www.ArticleMarketer.com These are the two that I use. With www.EzineArticles.com your articles get out there fast. I’ve seen traffic in as little as 4 days from the first submission of an article, and www.ArticleMarketer.com is a submission service. They take your article and submit it to tons of places, and that’s why I recommend them also.

For a book, sending press releases is another good traffic driver. To learn the most effective ways to write and submit press releases I suggest you grab Brad Callen’s Press Release Fire (tomeymarketing.com/likes/pressreleasefire.htm) For $19.95 it’s hands down the best guide out there. Brad is an SEO expert and an incredible marketer, so you’re in good hands with him. You can make your life easier by getting press release software also (tomeymarketing.com/likes/pressreleasesoftware.htm). Another resource I highly recommend is Alice Seba’s Press Release Profits (tomeymarketing.com/pressreleaseprofits.htm). Equipped with these tools and resources, you’ll be able to use press releases to promote your book with no problems at all!

Besides the above, you need to look into getting your own affiliate program. By doing this, you could be paying people to promote your book for you. The very first thing I did when I got online was to start my own affiliate program. I had run a very successful direct mail business offline and the reason it was so successful was because of my affiliates. (Called dealers in the offline world.) So, that’s why I started one immediately when I got online. Now my affiliates bring me in 75-80% of all of my income. You can grab my “Easy Affiliate Profits” ebook from www.viralebookads.com/ebooks/affiliateprofits It will take you from start to finish on what you need to have to start your own affiliate program, and how to successfully run an affiliate program.

So, my advice in a nutshell is to take one technique at a time. Implement it, track it, and if it brings you good results, keep using it, and then implement another technique. Keep implementing all you can, because is what you need is traffic, and to get a lot of traffic you need it coming from several different sources.

One last note here. I’ve seen a lot of marketers sell their books by giving big incentives. Is what they will do is offer a ton of downloadable products that are similar to their physical book, and tell people that if they buy their book, it will be shipped to them, but in the mean time, they can download all of these wonderful “bonus” products. It’s worked like crazy. I think Armand Morin was the first to do it.

You’re armed with a lot of good information here, so now you need to act on it!

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A Word Of Caution…
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Last week I had a reader email me with a very sad story that has cost him some serious money. I’m telling you about it so that when you have to make certain business decisions, you know what to look for.

Basically is what happened is this reader paid a web designer $2000 to setup his site and $500 a month for maintenance. (By the way, this is WAY too much money to spend on a web designer.) He also paid this designer to register the domain name for this site. The domains were bought by the web designer and put in the name of the owner of the site. (Never ever pay someone to register your domain name. Do it your self. It’s quick and easy)

Well here’s where things went bad. When it came time to renew the domains, the site owner did pay to have them renewed. In May the owner of the sites and the web designer decided to part ways on not so nice grounds, and the web designer shut down the sites claiming that he owned them.

After the site owner sent various emails, it’s finally come out that the domain names actually expired, and the web designer went behind the site owners back, snatched the domains, and told him that the domain names were going to be redeveloped, but he could make him an offer and buy the domains back for a very big price.

The website owner has now lost his sites, lost traffic to those sites, and has lost all his income from those sites.

Moral of the story…

When you hire someone to do something for you, make sure you keep most of the control. Double check everything and make sure that they can’t have any effect on your business!

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How To Make Money From Every Subscriber You Get!
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Making money seems to be a challenge to many people. So today, I thought I’d give you a quick and easy strategy for making money off of every subscriber that you get.

Here’s the plan:

You will need to create a web site offering an incredible product along with a monthly newsletter on the topic of the product (this product would be about your niche and the monthly newsletter would also be on your niche).

The product will be delivered to your customer/subscriber on CD, and they will be charged a shipping and handling fee of $8.95

Thus every subscriber will be making you money because it will cost less than $8.95 to have the CD made and shipped.

Let’s look at this step-by-step.

1. Find or create a product that you can have placed on a CD.

2. Find a service that can make these CD’s for you cheaply. (Just do a search for CD Duplication services.)

3. Create a short sales letter detailing the benefits of what will be sent to them and your monthly newsletter.

4. Use traffic techniques to drive traffic to your site.

This is quick and easy and something that I will soon be doing for my Marketing For REAL People newsletter.

Here’s my plan…

1. Create a product dealing with Internet marketing, and have a CD duplication company make up about 500 of these CD’s. My cost will be about $400 for this.

2. Turn the sales letter at www.MarketingForREALPeolpe.com into a page offering a CD with a product I create on the CD, and keeping my current ad copy detailing the benefits of my newsletter.

3. If the visitor gets the CD, they will then be put on my list. If not and they leave the page, they will be presented with a pop-up telling them if they don’t want the CD, they can still get my newsletter at no charge by clicking on the pop-up. This way I wont lose subscribers, if they just want to get my newsletter.

After I implement this, I’ll be able to make money from anyone the subscribes to my newsletter from my front page and gets the CD!

See, just one little simple strategy like this creates another income stream for me. We’ve talked a lot about strategies in this newsletter, and we still will on occasion, but I have developed a special site at www.UndergroundMarketingStrategy.com where I will be focusing the entire newsletter from there on nothing but strategies you can use to add streams of income!

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What’s In Your Marketing Arsenal?
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This should be a question that everyone asks himself or herself. What is in my marketing arsenal? Let’s first talk about what a marketing arsenal is.

An arsenal as defined by www.nps.gov/prsf/history/glossary.htm is a building or establishment for manufacturing, storing, repairing, and issuing arms and ammunition.

A marketing arsenal defined by me is a “database” that includes all of my techniques and tactics for making money online.

My marketing arsenal isn’t technically a “database”. It’s a folder on my computer labeled “Marketing Arsenal”. Inside this arsenal, I have other folders with different labels like:

List Building
Traffic Generation
Adsense Revenue
Niche Research
Product Creation

… and a few other ones. Inside each of these folders are step-by-step plans, techniques, resources, and the like that help me to make money online.

For instance in my List Building folder of my Marketing Arsenal, I have templates that I have used to build successful landing pages, plans to help me create these sites for maximum subscriber conversions, a few ebooks that I refer back to on list building over and over again, and a few other things.

Now every time I want to build a new list, tweak an existing list so that I can get more subscribers, I open up my Marketing Arsenal go into my List Building folder and everything I need to know and use is right there at my finger tips.

So, that’s why you need to ask yourself. What’s in my marketing arsenal? If you said I don’t have one, it’s time for you to get started on building one. All you have to do is create a new folder on your computer somewhere and name it “Marketing Arsenal”.

Now what is it that you want to do? Let’s say it’s get traffic to a brand new site you have created. Then inside your marketing arsenal folder create a new folder called “Traffic Generation”.

Now open up your word processing program and create a new document and save it as TrafficPlan inside this folder. Right out a plan of action and save it again. Don’t know where to start? Then it’s time for you to start researching. Read articles, ebooks, blogs or whatever it takes to start finding ways you can drive traffic. Record all your findings in your TrafficPlan document.

While you’re researching if you find resources on getting traffic that you want to refer back to, just save them to your Traffic Generation folder.

Once you’ve done all your research, it’s time to take action. Start with the first technique. Use it. Does it work? How well did it work? Record all of this in your TrafficPlan document.

Overtime you will be an out of this world Marketing Arsenal that will allow you to do anything and everything you want! I wouldn’t take a million dollars for my marketing arsenal because it has the potential to make me millions of dollars, and with time and focus you could have a million dollar marketing arsenal too!

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Tag and Ping and Social Bookmarking Oh My!
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After several months of this tag and ping and social bookmarking stuff, I’m just now starting to pay attention. Why? Well for two reasons actually. First I haven’t had time to investigate in it much. I never tell you about something I don’t know first hand about, so I haven’t mentioned it in any of my newsletters or promoted any products about it. Second, I thought it was all just hype.

I was wrong… It’s not hype and it really does work. I had a close friend show me some of his sites where he was doing nothing but tagging and pinging and using social bookmarking sites. His results were amazing. So I decided to try it on my own.

I took and developed brand new sites to test everything I have learned. Immediately once I started implementing these tactics, the search engines started sucking up my sites (meaning they indexed them very quickly), and I was instantly getting traffic to my sites.

I was blow away!

That’s why I did the Tag and Ping Course / Tag and Ping Magic review a few days ago. This stuff really works, and we’ll be talking about it more and more in future issues of the newsletter.

If you’d like to get started on a great free report about social bookmarking, you can go to tomeymarketing.com/likes/socailbookmarkingreport.htm

This short report explains in detail what social bookmarking is, how you can use it, and why you should use it!

This will give you a good first education in social bookmarking.

Next time I’ll be giving you a bit of information on tagging and pinging. Yes, it’s like social bookmarking, but different.

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What’s Coming Next?
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I’ve been talking about www.ViralEbookAds.com for months now, and it’s all coming together, but I’ve had some last minute things I’ve decided to add. So I just want to tell you a little bit about how www.ViralEbookAds.com

When you come to www.ViralEbookAds.com you have two options. You can buy advertising that goes inside the products (We’re thinking about charging $50 no matter what type of ad instead of the old price scale.) or you can become a member and get master resale rights to all of our products.

By being an advertiser, you get the benefit of having your ad in our products, which are distributed all over the Internet by our members. Plus I’ll also be offering bonus advertising (including pay-per-click money on a pay-per-click search engine).

By being a member, you get a load of benefits too! First you get master resale rights to 20 brand new products in several different niches. You get 50% off on all advertising you purchase, a chance to brand certain products with your own affiliate links, free memberships to a few other Internet marketing sites, and a whole lot more.

Now here’s the biggy… As an affiliate, you get paid in several different ways.

Send a visitor to the site, and if they purchase…

Advertising - you get paid!
A membership - you get paid!
Branding rights - you get paid!
If they come back and purchase anything for up to 3 years - you get paid on it all!

I haven’t seen another affiliate program related to Internet marketing quite like this. You can be paid on multiple things multiple times just by sending a visitor one time!

Many of you have asked what all the excitement is about this site, so now you know!

Since I still have so much to do with www.ViralEbookAds.com and most of it is having to wait on programmers and writers, I’ve decided to go ahead and put another package together for www.MyOriginalEProducts.com

The last time I released a package, we charged $97 and limited the package to be sold to only 500 people. This time, it’s even better. The price will be $47 and only 300 people will be able to get the package. My goal is to give you the best price, and the best chance to make money, and I have definitely done that here. I may raise the price again on future packages because it does take a lot of time, effort, and money to put these packages together, so be sure you get this package before it’s sold out.

I’ll be sending you an email next week to let you know when its ready, so be on the look out…

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Free Advertising For Your Business
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I really appreciate every issue of Marketing For REAL People that you read. At least once a month I pour out as much knowledge as I possibly can on a wide array of topics. All of these topics come from my subscribers. With out you, there’s no reason for me to put this newsletter out.

I’m here to help you. I want to see you succeed in your business. If you ever have comments or question or would like to suggest a topic for me to cover all you have to do is go to www.LizLive.com and submit a ticket under the MarketingForREALPeople.com department.

If I can answer your question or cover the topic you would like for me to cover, I will reply to you and let you know the date of when your question or topic you want me to cover will be in the Marketing For REAL People newsletter.

I can’t always give one on one advice, so this is the best way for me to help everyone at one time.

If I answer your question or cover the topic you suggest, I’ll mention you and your business in that issue also. You’ll be getting free advertising from me.

You can also get free advertising from me by sending me your testimonial. I will put it on the Marketing For REAL People site at www.MarketingForREALPeople.com along with your name and website address.

You can either send me your testimonial by going to www.LizLive.com and submit a ticket under the Testimonial department or you can post your testimonial directly to www.liztomey.com/category/testimonials-about-liz-tomey

I also run an article directory over at www.GuruMarketingArticles.com Any articles that you write about any type of marketing I would love to publish there. The site gets a good amount of traffic, and by posting your article you could get some of that traffic to your site.

You can also get free advertising by posting on my forum at www.OnlineMarketersForum.com Just place a link to your site in your resource box and start posting away. Just don’t SPAM the forum please. I have moderators and they get really upset when someone SPAMS the forum. ;)

There’s four different ways you can get free advertising right now! Go get started…

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Thank You For Reading
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That’s it for another issue of Marketing For REAL People. If you have any questions or comments, all you have to do is go to www.LizLive.com and submit a ticket under the MarketingForREALPeople.com department. I’ll get back to you within 24 hours (usually earlier than that).

I always give a parting gift as a thank you for reading. I’ve got a really cool one for you that I just finished reading. I got it for free and thought it would be junk but when I read the table of contents, I printed it out and immediately started reading. About 10 pages into it, I had to stop and get my idea book. After just the first read, I came up with over 32 new ideas that could make me money! It’s called The Encyclopedia Of Low-Cost High-Profit Internet Business Models. You can download it by going to www.tomeymarketing.com/free/MineEncy.pdf

Talk to you soon!

To your success…

Liz Tomey

www.TomeyMarketing.com
www.MarketingForREALPeople.com
www.REALProductReviews.com

2006 - MarketingForREALPeople.com -
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